Who We Are

Sonja Rasmussen

Chief Financial Officer


As Turning Point’s CFO, Sonja Rasmussen brings deep expertise in capital planning, budgeting and forecasting, financial analysis, and strategic advisory. She believes the strongest financial outcomes occur when stakeholders are fully engaged in the company’s financial narrative. By partnering closely with leadership teams to connect financial performance to operational reality, she ensures teams not only receive clear insights, but also understand the story behind the numbers. Her collaborative, hands-on approach quickly builds trust and drives confident, data-informed decisions. With experience across North America, Asia, and Europe, and fluency in Canadian GAAP, US GAAP, and IFRS, she is well-positioned to support clients in international markets.

Her experience spans hedge funds, energy trading, transportation logistics, and large-scale capital planning. She began her career in Bermuda at Citigroup Hedge Fund Services, managing full-cycle accounting for complex derivative portfolios with gross margins up to $300 million. She went on to hold senior financial roles in Canada's energy sector at TransAlta and ENMAX, leading teams in financial reporting and operating plan development. Most recently, she served as a senior financial professional at Amazon, where she partnered with operations on the launch planning and execution of a $2.5 billion capital budget for North American Sort Centers.

Outside of work, she enjoys skiing, hiking, and any outdoor activity she can find. She is active in the Seattle-area education community, serving as Community Chair at the North Seattle French School. A Canadian by birth, she and her family reside in Edmonds, WA but are currently spending a year abroad in Barcelona, immersing their kids in an international experience and language learning, and are always planning their next adventure.

Our Leadership Team

  • "To have a team that has built a robust model, has done the work, and can speak eloquently and intelligently to investors is pretty solid. I shudder thinking of where I would be without the Turning Point team."

    — Max Baker, Founder & CEO of ILLUMAGEAR

  • “Working with Turning Point was transformational for Wimmer Solutions. They went beyond the numbers to create a mind shift change and, as a result, our finance function is not as fragile as it was. The Turning Point team was driven by data, quickly understood the personalities involved, and created accountability to get us to a significantly better place financially. They instilled confidence immediately and have remained trusted advisors.”

    — Matt Sauri, Wimmer Solutions

  • “As a company, we were at a crossroads when we hired Turning Point. We had grown beyond our ability to control operational efficiency but didn’t have the resources to hire a full-time CFO. Revenues were up but the additional business was not growing our bottom line. We did not have the in-house expertise to manage the complexities brought on by our growth. We did not have a financial reporting system capable of helping us pinpoint our problems.”

    — Dean E. Wilson, CEO, King-Electric

Interested in working with us?

Feel free to reach out to us to get a free quote for our services, or to ask any questions you may have about Turning Point.